With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard.
To say Pandora has a lot of data would be like saying the Atlantic Ocean is a little damp. Every day, Pandora collects more than 1 billion data sets, which it sorts through with a sophisticated ad-tech stack and a team of data scientists, as well as the Soundboard.
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